Tuesday, February 5, 2013
Woodkid - I Love You
Yoann Lemoine is no household name, but the video director/graphic designer/musician responsible for music videos such as Lana Del Rey's "Born to Die", Katy Perry's "Teenage Dream", and Drake and Rihanna's "Take Care", Yoann is no young talent to be missed by any means. Under the stage name Woodkid, his latest music video effort for the first single off his debut LP entitled The Golden Age is becoming a visual masterpiece overnight. Yoann's previous music video for the single "Run Boy Run" was nominated for Best Music Video at this years 2013 Grammy Awards as well, giving him already some much deserved recognition (my vote still remains for M.I.A.'s "Bad Girls" though). The video opens with male model Matvey Lykov who begins speaking Russian in which he says "Today I will tell the story about a man who drowned in the cold waters of the ocean after losing a person whom he loved. This story is about a man who died twice." Visually the video takes me some sort of cold and eerie dream world in which first off I'm a big fan because the use of head to toe Dior Homme (Woodkid and the Dior Homme house got pretty close after Woodkid provided the score for their recent Fall/Winter 2012 menswear show), and the amount of emotional build-up in the video which might get you teary-eyed when looking at the lyrics in depth. Maybe after some recognition at this years Grammy's and confidently assuming what will be an absolute perfectly mastered debut album, Woodkid might actually finally step out from behind the camera and take a shot at the limelight.